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The One Show, the premiere international advertising award show, sets the industry standard for creative excellence with categories including print, television
radio, outdoor, innovative media and marketing, and integrated branding. Each year, a wide variety of work -- from multinational advertising giants to small regional shops -- is judged by an international jury of award-winning art directors, copywriters and creative directors.
The 2006 jury consisted of an outstanding group of judges coming from all parts of the world -- Mumbai, New York, Singapore, Tokyo, Sao Paulo and Auckland, to name a few -- who spent hours and days into nights, giving careful consideration to almost 18,000 individual entries from 57 countries. Some members of this prestigious group of industry luminaries included
Ty Montague (JWT New York), Morihiko Hasebe (Hakuhodo), Erik Vervoegen (TBWA Paris) and Betinna Olf (Springer & Jacoby). Needless to say, selecting 500 finalists from this large pool of work is often a labor of love. What differentiates the One Show, however, from other
advertising award shows has always been a consistent and focused regard for the creative concept. The One Show, simply, is about great ideas.
Each year, winners are presented their Gold, Silver or Bronze Pencils at an award show and party in New York City. From there, the winning work becomes part of our international traveling exhibition making annual stops in Japan, Brazil, China, South Africa and other host cities domestically and abroad. All winning work -- including Pencil and Merit winners -- is also archived in our online database, the most comprehensive collection of award-winning creative advertising anywhere on the Web.
But most importantly, and perhaps the single biggest reason to enter the One Show, is the prospect of having your work immortalized in The One Show: Advertising's Best Print, Radio and TV, one of the industry's most respected advertising annuals. Like the One Show itself, it is yet another way to assure that the great ideas of today will persevere and influence the important ideas of tomorrow.
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