Jason Herring is the founder and Creative Director of OrdinaryKids, a San Francisco based design boutique. Clients have included Nike NSW, Adidas Skateboarding, Adobe, HUF, MoMA and Stussy. Jason Herring also directed a music video for Aesop Rock's "None Shall Pass" title track. OrdinaryKids has won several FWAs, How Magazine's Best of Show and been featured in several publications and books. Prior to starting OrdinaryKids in 2001, Jason worked at several interactive agencies and meandered around the Mediterranean Sea working on sailboats.

Jason Herring has also recently created a think tank called OKMediaLab that is exploring physical computing and experimental experience design. Several art shows and workshops are scheduled for this Spring/Summer, with a goal to curate/show quarterly. OKMediaLabs hopes to create a continuing dialogue through an online presence currently be developed.