Introducing The Green Pencil. Made from recycled glass to keep with the eco-friendly theme, tittot—Asia's leading contemporary glass art maker—crafted the award for The One Show to honor excellence in the field of environmentally-conscious advertising.

During the past few years, The One Club has made a concerted effort to minimize its carbon footprint. In addition to reducing the number of printed materials, The One Club recycles all paper entries as well as all entry packing materials.

As history has proven, the power of advertising can do more than just create awareness for a brand. It can inspire. It can influence. It can even change the fortunes of a brand on a global scale. Just imagine what it could do for our planet.

To that end, The One Club is asking for more than your eco-friendly One Show and One Show Design entries. We're asking all creative and strategic thinkers in our industry to approach environmental organizations that could benefit from the power of advertising. Not only could your efforts benefit the planet, they may well end up landing you the next Green Pencil. The One Club is proud to announce that it will also be awarding a Green Pencil to the best environmentally friendly work done in One Show Design and One Show Interactive.

See the winner of the 2009 Green Pencil: "Help the Honeybees" by Goodby, Silverstein, and Partners for Haagen Dazs