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ONE SHOW INTERACTIVE

 
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SUBMISSION REQUIREMENTS FOR INTERACTIVE ENTRIES
  • Submit a URL for each entry provided on the entry form.
  • If you cannot submit a URL, please submit a CD-ROM where applicable.
  • For all Interactive campaigns with more than one entry/URL, please create one landing page listing links/URLs to each website in your campaign. Please provide your landing page URL and any username and password information.
  • A standalone version on a CD-ROM is also required for the following categories:
    Banners - Fixed Space
    Banners - Dynamic
    Brand Gaming/Applications - Offline
  • A Quicktime mini-movie of the entire campaign of max 3 minutes is required for Integrated Branding Campaign category.
  • WE DO NOT ACCEPT BETA TAPES

1. Banners - Fixed Space
  • All entries in this category must be contained within the banner's fixed border and cannot extend beyond that space.
    (A) Business to Consumer - Single
    (B) Business to Consumer - Campaign
    (C) Business to Business - Single
    (D) Business to Business - Campaign
    (E) Public Service/Non-Profit/Educational - Single

2. Banners - Dynamic
  • This category includes rollover and click expanding banners, rich media banners, pop-ups, interstitials, audio & video skyscrapers, etc.
    (A) Business to Consumer - Single
    (B) Business to Consumer - Campaign
    (C) Business to Business - Single
    (D) Business to Business - Campaign
    (E) Public Service/Non-Profit/Educational - Single

3. Microsites
  • Mini-sites, sub-sites and product-specific micro-sites.
    (A) Business to Consumer
    (B) Business to Business
    (C) Public Service/Non-Profit/Educational

4. Web Sites
    (A) Business to Consumer
    (B) Business to Business
    (C) E-Commerce
    (D) Public Service/Non-Profit/Educational

5. Brand Gaming/Applications
  • Branded games, entertainment and applications produced for a client and distributed online, by wireless or on disk.
    (A) Online
    (B) Offline
    (C) Wireless

6. Wireless/Mobile Advertising
  • Any commercial or advertisement produced for a client sent across a wireless network or formatted for a portable device.
    (A) Business to Consumer
    (B) Business to Business
    (C) Public Service/Non-Profit/Educational

7. Email Marketing
    (A) Business to Consumer
    (B) Business to Business
    (C) Public Service/Non-Profit/Educational

8. Online Branded Content
  • Branded content such as Online Movies, Podcasts, Videocasts, and Web TV created specifically for the Internet.
    (A) Business to Consumer
    (B) Business to Business
    (C) Public Service/Non-Profit/Educational

9. New Media Innovation and Development
  • Entries must display new or emerging experimental techniques and functionality, inspired engineering and design. They do NOT need to be made on behalf of a client. The originality of the concept and the innovation of the execution will the primary criteria when judging this category.
    (A) New Media Innovation and Development

10. Other Interactive Digital Media
  • Kiosks, touch screens, interactive outdoor billboards and installations – media not represented by the categories above that rely on interaction between the consumer and the medium.
    (A) Other Interactive Digital Media

11. Integrated Branding Campaign
  • Digital media supported by traditional forms of advertising.
  • A campaign must consist of 3–10 pieces.
  • Entries must have online component and at least two other forms of advertising media (radio, TV, print, collateral, etc.) supporting the same concept.
    (A) Integrated Branding Campaign

12. Self-Promotion
  • Any Interactive work created by agencies or individuals for the purpose of promoting themselves.
    (A) Web Sites
    (B) Branded Content
    (C) Integrated Campaign

 





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