Click here to read the NOOKA brief	Click here to read the Million Trees NYC brief

This year students entering the One Show College Competition have the opportunity to choose between a non-profit and a for profit client; between high fashion and high ideals.

Students can create campaigns for NOOKA, an innovative, internationally sold fashion accessories brand; or Million Trees NYC, a program dedicated to improving the environment by planting one million trees across New York City's five boroughs. And of course, students who are feeling ambitious are more than welcome to work on both assignments.

Click here for more information and client logos

Click here for 2010 College Competition Rules/Legal.

1. ADVERTISING (Judged by The One Show Jury)
   1. Integrated Branding Campaign - Develop a campaign to raise awareness and encourage the audience to buy NOOKA’s products. The campaign must utilize three-to-five media channels.
   2. Non-Traditional Campaign - Come up with a non-traditional ad to promote the “new” NOOKA brand. Think innovatively and realistically. (Students may create a new logo or use the existing logo.)
   3. Print Campaign (3 Pieces min.) - Create print ads to be placed in fashion, industry specific, and lifestyle magazines. The ads may feature one or all of NOOKA’s flagship products.
2. INTERACTIVE (Judged by One Show Interactive Jury)
   1. Online Ad Campaign (3 pieces min.) - Create an online ad campaign (i.e. banners, games, viral) that introduces NOOKA’s products in their new branding themes. (Students may create a new logo or use the existing logo.)
   2. Website - Design an E-commerce website that showcases NOOKA’s products. The site functionality and design will be of chief importance. (Students may create a new logo or use the existing logo.)
3. DESIGN (Judged by One Show Design Jury)
   1. Logo Design - Redesign the NOOKA logo. All logo’s must use the infinity symbol in place of the double “O”s. Present the design in both full-color and greys scale versions.
   2. Corporate Identity Campaign - Design an identity system of NOOKA corporate collateral. Submit a campaign of at least three items, including a logo (required), letterhead, envelope, business cards, fax cover sheet, etc.
   3. Package Design - Redesign a series of packaging for NOOKA’s flagship products. Keep in mind that NOOKA’s packaging is created with the intention to be recycled and used again. (New logo design is also part of this assignment.)

4. ADVERTISING (Judged by The One Show Jury)
   1. Integrated Branding Campaign - Develop a campaign to raise awareness and encourage the audience to engage with Million Trees NYC. The campaign must utilize three-to-five media channels.
   2. Non-Traditional Campaign Come up with a non-traditional campaign to promote Million Trees NYC. Think innovatively and realistically. (Students may create a new logo or use an existing logo.)
   3. Print Campaign (3 Pieces min.) - Create print ads to be placed in general market, industry specific, and lifestyle publications.
5. INTERACTIVE (Judged by One Show Interactive Jury)
   1. Online Ad Campaign (3 pieces min.) - Create an online ad campaign (i.e. banners, games, viral) that introduces Million Trees NYC and their mission in their new branding themes. (Students may create a new logo or use an existing logo.)
   2. Website - Design a website for Million Trees NYC that promotes their cause and encourages users to get involved. The site functionality and design will be of chief importance. (Students may create a new logo or use an existing logo.)
6. DESIGN (Judged by One Show Design Jury)
   1. Logo design - Redesign the Million Trees NYC logo. Present the design in both full-color and grey scale versions.
   2. Corporate Identity Campaign - Design an identity system of corporate collateral for Million Trees NYC. Submit a campaign of at least three items, including a logo (required), letterhead, envelope, business cards, fax cover sheet, etc.
   3. Product Design - Design a series of products that Million Trees NYC can use to promote themselves. Tree Tags, t-shirts, gift bags, stickers, etc.