One Show Categories & Fees
Please see One Show Preparations to see how to properly prepare your entries for judging.
1. Newspaper
Single $300 / Campaign $500
  1. Full Page or Spread - Single
  2. Full Page or Spread - Campaign

2. Magazine
Single $300 / Campaign $500
Supplements shoold be entered here. One complete supplement is the same as one single ad.
  1. Full Page or Spread – Single
  2. Full Page or Spread - Campaign

3. Small Space Print
Single $300 / Campaign $500
Includes newspaper (1/4 page or less) and magazine (less than a page)
  1. Black and White or Color – Single
  2. Black and White or Color – Campaign

4. Outdoor
Single $300 / Campaign $500
Advertising targeting consumers when they are 'on the go' in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Includes billboards, transit, street furniture, kiosks and outdoor electronic ads.
  1. Single
  2. Campaign

5. Trade
Single $300 / Campaign $500
Advertisements published in industry specific magazines.
  1. Full Page or Spread - Single
  2. Full Page or Spread - Campaign

6. Collateral
Single $300 / Campaign $500
  1. Posters, P.O.P and In-Store - Single
  2. Posters P.O.P. and In-Store - Campaign
  3. Promotion (Promotional items for a client. Includes business cards, t-shirts and collateral materials.)
  4. Self-promotion (Created by an agency or individual to promote themselves.)

7. Public Service/Political/Educational
Single $300 / Campaign $500
Public Service applies to any work produced on behalf of a cause for a non-profit organization, NGO, or an educational institution regardless of whether the producers of the work were compensated monetarily.
  1. Newspaper or Magazine - Single
  2. Newspaper or Magazine - Campaign
  3. Outdoor and Posters - Single
  4. Outdoor and Posters - Campaign
  5. Collateral (Brochures and Direct Mail) - Single
  6. Collateral (Brochures and Direct Mail) – Campaign
  7. Radio - Single
  8. Radio - Campaign
  9. Television - Single - $400
  10. Television - Campaign - $550

8. Consumer Radio
Single $300 / Campaign $500
  1. Single
  2. Campaign

9. Television
Single $400 / Campaign $550
  1. Over :30 - Single
  2. Over :30 - Campaign
  3. :30/:25 - Single
  4. :30/:25 - Campaign
  5. :20 and Under - Single
  6. :20 and Under - Campaign
  7. Commercials of Varying Lengths Campaign (:15/:30/:60)
    (e.g., a campaign with one :30 and two :15 commercials). Entries in this category may not be entered in any other campaign category.
  8. Under $80,000 Budget - Single
  9. Under $80,000 Budget - Campaign

10. Cinema Advertising
Single $400 / Campaign $550
  1. Single
  2. Campaign

11. Branded Content
Single $400 / Campaign $550
Entertainment with highly branded qualities. Includes television programs, commercial films, documentaries and games.
  1. Single
  2. Campaign

12. Non-Broadcast
Single $400 / Campaign $550
Advertising that did not air on network or cable television. Includes Internet, agencies, in-store, stadiums, etc.
  1. Single
  2. Campaign

13. Innovation in Advertising
Single $450 / Campaign $550
Innovative work done in a traditional medium such as print, television, or radio.
  1. Single
  2. Campaign

14. Integrated Branding
Single $700
A campaign consisting of 6-10 pieces from at least 3 different medias. All Integrated Branding entries must be submitted as a mini movie not longer than 3 minutes. Includes not for profit clients.
  1. Integrated Branding Campaign

15. Experiential Advertising
Single $550
Any work in which the consumer is given the opportunity to create a unique and personal experience by interacting with a product or service. Includes Brand related events and competitions.
  1. Single